A selection of work I did at Dusted, a brand and digital agency based in central London.

During this time, our process continuously evolved and was tailored to each client. We also experimented with AI, such as using RAG / Google AI Studio to query client documents and conduct competitor research.

Clients include global law firms, consumer electronics, automotive, startups & professional Services.

Orgvue - Enterprise HR SaaS

An organizational design and workforce planning platform. As a UI/UX designer, I improved conversion rate by making data driven decisions and conducting A/B testing.

Lewis Silkin

A british law firm with offices across UK & Hong Kong, serving clients worldwide. I worked alongside a UI designer to redesigned their website and solved challenges such as consolidating their offerings, websites and content.

Cubic

A leading startup offering turnkey cellular connectivity and tools for vehicle manufacturers. I collaborated with the branding team & a UI designer to create a new website that clearly communicates their updated services and offerings.

PIDG

An infrastructure development and finance organsation funded by seven governments. I led UX design for a complete website overhaul.